5 Ways To Dramatically Increase Your Sales In 90 Days Or Less!
Refining just ONE of These Could Result In Incredible Growth For Your Business. Our Clients Have Seen Increases Of 150%, 500%, Even 1,000%+
That’s an astonishing figure.
And it speaks volumes about how tough it really is to profit from a startup business in today’s economy.
As a business owner, you’re asked to wear many hats — CEO, HR Director, Accountant, Collection Agency, Customer Service Rep, and Marketer… not to mention being the expert in your field!
No one person can perform every single one of these duties effectively and letting just one of them slip can spell doom for an organization.
There is a lot of debate about which of these is most crucial to your business, but in all our research to date, we’ve discovered 9/10 times businesses aren’t profitable because they lack strategic marketing skills.
The truth is, better marketing leads to more revenue. And while the Beatles taught us that Money can’t buy you love… it can buy solutions to almost any type of business problem.
Every single business out there is in the marketing business. And there are 5 ways to dramatically increase success in your marketing efforts. Over the past 7 years, these are the areas where our clients have seen the most growth, often doubling and tripling their profits.
Marketing Key #1
Get Married to Your Customer
When you market to everyone, you market to no one.
So, discovering who you market to may be the number one key to successful marketing.
What gets missed is how deep this customer knowledge should truly be.
You should be married to your customer. And that means knowing far more than simple customer demographics. At the center of EVERY marketing effort should be your customer’s:
What are their goals?
What is their most important goal?
Why haven’t they achieved it yet?
What holds them back?
Where have they been burned in the past?
Who is the enemy?
What are they afraid to admit to others/themselves?
Do they wake up early or go to bed late?
Are they busy? Doing what?
Do they care about health?
Can you save them time somehow?
What does their day look like? How do you fit in?
Do they use social media? Email?
Where do they shop?
Where do they spend their free time?
What’s the most frustrating part of their day?
How often do they use your product/service?
Just like a spouse instinctively knows the best way to approach their partner, with research backing you, you’ll already know what to say, where to say it, and when to publish.
Without this solid foundation, every dollar you spend is paying to confirm or disprove your “hunches.” The time and money that is wasted in that approach could instead be spent on getting your product or service in front of the market.
There’s a market already out there clamouring for what you have. And it’s much cheaper to find them than to waste resources persuading disinterested buyers.
Marketing Key #2
The 5-Minute Solution
Some problems are huge (I need to find love, I need more money, I need to get healthy).
Some are more manageable (I need to decorate my apartment, I need my car fixed, I need something to entertain me this weekend).
Customers come to you to solve those problems. Most will not invest money until they know that you are going to move them closer to a solution.
The best way to do this is a lead magnet. A lead magnet has a few purposes:
- Builds credibility by proving to the prospect that you know how to solve their problem before they’re required to invest money with you.
- Introduces your business by providing your perspective, your personality, and your brand.
- Collects contact information so that you can build a relationship with the customer over time.
- Offers a “Quick Win” and waters their mouth for more of what you have to give.
A free report is a common example of a lead magnet. There are many different lead magnet types you can use. These include quizzes, short videos, discounts, trials, toolkits, and guides.
What all lead magnets have in common are the 3 fundamentals:
The 3 Lead Magnet Fundamentals
Example: “15 Exercises To Do At Home” is less effective than “15 Exercises for 6-Pack Abs By Summer”
It can be downloaded or accessed immediately.
The benefit comes within 5 minutes of receiving the magnet
Marketing Key #3
A treasure map that ends with your product
After collecting an email address, the next step is sending emails.
The email follow up sequence should follow a clearly defined path that takes your lead from prospect to buyer to frequent buyer.
Your email follow up should take your subscribers by the hand and lead them to what they want…and then sell them what they need.
This is done most elegantly with a sales funnel. Your ad attracts many customers, fewer opt-in to your lead magnet, and fewer still will buy. A sales funnel keeps the buyers engaged while gently weeding out the looky-loos and non-buyers.
By the time the buyers reach the end of your email sequence, they should be actively seeking what you are selling. They are excited to click the “buy” button.
And the best part is, a sales funnel, when done right, can be set to “autopilot” and convert leads to buyers and buyers to repeat customers silently in the background for years.
Marketing Key #4
Every meal needs dessert
These customers love what you do. They were excited to buy, excited to consume, and excited to recommend you to others.
Treating them as a one-off sale leaves them wanting more, and worse, leaves money on the table that should be yours.
Just like a restaurant offers a dessert and beverage menu to supplement their core offerings, you should have a “dessert menu” for your business, too.
You can double or triple your Customer Lifetime Value by giving them more offers, promotions, services and products to buy (which they happily will).
We call these extra products, services and offers your Back-End Offers.
Just a few examples of back-end products are bonus products, product add-ons, supplemental products, mastermind groups, or high-end coaching or mentoring.
Marketing Key #5
Knowing what to do today,
tomorrow, and this year
It’s not simply facebook ads, email sequences, and logos.
Marketing is a thread that runs through your entire business.
And a strategic, well-planned marketing system (not just a combination of marketing tactics) can bring in revenue automatically month after month and year after year — all the while constantly running silently in the background.
That’s what we do at the Marketing Funnel Agency. We can take you step-by-step through customer research, lead generation, email sequences, and back-end offers to create a seamless experience for your customer — resulting in high customer satisfaction, less frustration, and skyrocketing profits.
For example, I just released details to a new marketing funnel system that converts for me and my clients over and over again. This exact funnel system has already brought in in-excess of $854,233.54 for me and my private clients just this year alone. And it’s astonishing just how simple it really is.